Mondelez is a global food and beverage company. This case covers two related projects developed for Club Mondelez, the brand's point-of-sale loyalty program, focused on supporting internal operations and external communication through the same digital ecosystem.
The Problem
The Club Mondelez program required an internal system to manage points of sale and monitor campaign performance across different regions, while the website also needed a more efficient way to route incoming requests to the correct internal teams. Both challenges required clear structure and efficient information handling.
Goals
- →Organize large volumes of operational data in a clear and actionable way for internal teams
- →Enable efficient routing of incoming requests to the correct stakeholders
- →Reduce manual handling and improve communication efficiency
- →Create cohesive solutions for both internal and external audiences
My Role
- →UX/UI design of the admin panel for internal operations
- →Structuring data presentation for campaign monitoring
- →Designing the website contact form with subject-based routing
- →Aligning solutions with both internal team needs and external user expectations
Process
- 1. Understanding operational workflows and data management needs
- 2. Mapping the request routing flow and stakeholder responsibilities
- 3. Designing information architecture for the admin panel
- 4. Iterating on form structure and routing logic
- 5. Aligning with business and technical requirements
Key Solutions
Club Mondelez Admin Panel
The Club Mondelez program required an internal system to manage points of sale and monitor campaign performance across different regions. The challenge was to organize large volumes of operational data in a clear and actionable way for internal teams.
Club Mondelez Website Form
The website needed a more efficient way to route incoming requests to the correct internal teams. The existing flow lacked clarity and created unnecessary manual handling. A structured contact form with subject-based routing was designed to automatically direct messages to the responsible stakeholders, improving communication efficiency and reducing response time.
Impact & Outcome
- ✦Improved organization and visibility of campaign data for internal teams
- ✦Reduced manual handling of incoming requests
- ✦Faster routing of messages to the correct stakeholders
- ✦More efficient communication between internal teams and external users
Learnings
Designing for both internal and external audiences within the same ecosystem requires careful attention to context. What works for a data-heavy admin panel needs to be balanced with a simple, frictionless experience for external users.