I've always lived between design and code.
Ten years in, I've stopped treating that as a split — and started treating it as my superpower.
I'm Barbara (everyone calls me Babi), a Brazilian designer and developer now based in Montreal. I started my career as a front-end developer in digital agencies, hand-coding responsive promotional pages for enterprise clients like Grupo Boticário. That's where I learned early that pixel-perfect isn't a preference — it's respect. Respect for the user, for the designer, and for the work.
A few years in, curiosity pulled me toward UX. I spent four years as a Product Designer leading research, building design systems in Figma, and collaborating closely with engineers to turn complex product needs into clear, usable interfaces.
Today I bring both skill sets to every project. Design shapes how I write code; code shapes how I design. It's the same conversation, just in different languages.
How I work
Design with empathy, ship with precision
Code should respect the user experience in every state, every breakpoint, every detail — and good design systems are how teams scale without losing their soul.
Accessibility is not optional
WCAG-certified and genuinely convinced that accessible products are simply better products.
AI as collaborator, not shortcut
Tools like Claude Code let me move from wireframes to working code without losing the craft. AI doesn't replace the thinking — it gives me more room to do it well.
Tools of the trade
- Design
- Figma · FigJam · Miro · Maze · Adobe Creative Suite
- Development
- HTML · CSS · Sass · JavaScript · Bootstrap · WordPress · Webflow · Git · Python (studying) · React (studying)
- AI & workflow
- Claude Code · Figma Make · Google Stitch · Notion · Jira
Core UX Skills
- — User Flows
- — Style Guides
- — Design Thinking
- — Wireframing
- — Qualitative & Quantitative Research
- — High-Fidelity Prototypes
- — Usability Testing
- — Personas
- — Accessibility (WCAG)
- — Design Systems
- — Heuristic Evaluation
- — Comparative Analysis
Outside the screen
I also run Babi Loure Photography, a practice focused on families, newborns, and motherhood storytelling. It started during my postpartum, when I began photographing with my son in my arms — an experience that reshaped how I see creative work. It keeps me grounded in what I care about most in any project: people first.
who I am, beyond work
Based in Montreal
English · Français · Português
Designing + building digital experiences.
Open to roles in Product, UX/UI & Front-End.